

Evoke is a “massive animated projection” that illuminates the facade of northern England’s York Minster in trippy neon lights. The system responds to the public, who can use their voices to trigger the different light patterns.


Evoke showed up to keep York Minster’s message alight. The formal, picturesque Gothic architecture is the seat of the Archbishop of York, a high rank in the Church of England. The services are considered “High Church,” tight with tradition and conservative in their liturgy. Its mission has long been to conceptually link earth to heaven, to draw attention upward to the structure’s own magnificence and beyond, up to heavenly dreams and desires.


The somewhat unorthodox projection is “evoked” by spoken word, song, music and arbitrary noises. From the cathedral’s foundation to its pinnacle, color wraps around the Minster’s facade. Reacting differently to tenor, bass and soprano tones, any variance in sound will also create a divergence in hues. Divinely spectacular, gazing upward at the illumination is enough to put you in seventh heaven.
