American Clay’s Natural
Earth Plasters are not only award-winning, their formulation is now patented.
The patent was issued on February 3,
2009, and provides the company exclusive rights for making, using, selling, or
importing their invention from that date. American Clay’s CEO and co-Founder
Croft Elsaesser is the creator of the unique formulation using
natural clays, recycled and reclaimed aggregates, and vibrant natural pigments
– all sourced in the U.S.
interest in developing natural materials began when he launched into home
construction and plastering 13 years ago. A press release announcing the new
patent says that “before creating American Clay, Elsaesser suffered from
chronic headaches and breathing problems, symptoms of what experts started to
realize was due to toxic substances in finishes, and finally dubbed ‘sick building syndrome’.” Now, with the creation of the all-natural earth plaster, people can work and
live in healthier environments.
American Clay Natural Earth Plaster is one of Builder News’ 2008 Best Products. Placing in
the Luxury category, Builder News’ feature
on award-winning products says, “Celebrating innovation by
manufacturers across five categories, the products all reflect the
contributions manufacturers are making to homebuilding in the U.S. by raising
the bar on current limits for technology, efficiency, affordability, and
environmental concerns. Earth Plaster, by American
Clay, is a natural clay and recycled marble dust plaster that can give any
surface the traditional feel of cob-earth and adobe-style houses. Earth Plaster
is made in the U.S. with non-toxic domestic ingredients.”
Earth Plasters are non-dusting, mold and fade resistant, repairable, and moisture controlling.
They are also easily adapted to Do-It-Yourself projects. Creating American Clay
surfaces is made easy by the company, which is presenting workshops for
advanced application skills at various locations in the U.S. Detailed
information about these workshops is available on the American Clay website.
A photo gallery showing different finishes and applications
features a variety of beautiful projects. You can also discover answers to
common questions about Earth Plasters in a segment of the website devoted to
providing more information about topics including Colors and Samples, Surfaces,
Cleaning and Repairing, Fireplaces, and more. You can also pose questions to
the company’s experts and read an interesting list of Open Questions – this
feature shows questions other people have asked about the use and application
of Earth Plasters.
A blog and newsletter make company news readily available.
In an illustrated tidbit in a recent blog entry, you can see examples of the
new color and finish samples, now available in large 8” x 10” sheets to give
customers a better sense of what Earth Plasters look like.
What type of remodeling job are you interested in?